AdvoLogix Website Redesign
AdvoLogix rebrand allowed the Product team at AdvoLogix to implement a new identity to the company website. We aimed to create a dynamic, unified, and coherent design that allows users to easily access the content they are looking for on Advologix.com.
Before
After
Problem Statement
New and existing AdvoLogix users have a hard time determining what AdvoLogix does and who AdvoLogix is. Users find information hard to read and content is inaccessible. Users don’t understand the purpose of the AdvoLogix website and bounce off the page.
Scope & Goals
This project aimed to better define the industry AdvoLogix is in, enhance aesthetic quality, and distribute content so users reduce their cognitive load searching for available content to avoid users bouncing from the website. This project took 6 months to complete and build-out.
Currently, the website is in the final stages of development.
Roles & Responsibilities
UX Researcher
Lead UX/UI Designer
Project Manager
Research- User Interviews
Research- Competitive Analysis
Research- User Survey
Insights- Empathy Mapping
Potential Users "Thinking
Personas
Persona Mia- Designing for decision makers at Legal Organizations and Administrators. Attorneys use the website, but not as often as administrators
Some of the important user flows
High Priority User Flow
Website wireframe sketches
An iteration of the Website Design
High fidelity mock-up
Final Version of Landing Page
High Priority Task Page
Outcomes
Designing a new website for AdvoLogix had many challenges. Many users weren’t even aware that AdvoLogix had a website as they had only used AdvoLogix products on the Salesforce platform.
After user testing, almost all users were able to identify what industry AdvoLogix was in, how to contact AdvoLogix, and what products AdvoLogix offered with delight. AdvoLogix has a bright future ahead of it for new and potential users!