AdvoLogix Rebrand
AdvoLogix is a future-thinking, high-tech, innovative company in the legal technology industry, that has created unique SaaS products on the Salesforce platform to improve efficiencies in legal organization’s matter lifecycle.
AdvoLogix needed rebranding, a new responsive website, and overall new visual content for the whole of the company. The main goals of AdvoLogix are to improve growth through sales and expand product application for a future beyond just the legal industry.
Before
After
Brief
The strategy for rebrand centered on the fact that Advologix wants to differentiate from the rest of their competition through a deeply human approach to legal matters. Trust and unity were at the core of this redesign. The hexagon icon formed to be a symbol of unity and visually it appeared as a vortex that we wanted to symbolize unity, trust, wisdom, human-centricity, freedom, friendliness, and innovation. The icon, combined with a rounded geometric sans serif used only for the logo, communicates the values and the core of the brand. The color palette comes to complete the identity, consisting of colors that represent wisdom, trust, integrity, innovation, and security. The final touch that transforms the brand is the visual consistency that was deeply lacking before.
The keywords used for the strategy and the tone of voice are future-thinking, human-centered, credible, high-tech, and wise.
Roles& Responsibilites
Creative Director
Graphic Designer
Content Strategist
New AdvoLogix Imagery all put together
New AdvoLogix Logo
Logo uses
Brand Colors
Brand Imagery
New website landing page
Brand Imagery
New logo stickers
New logo notebooks